Brief (100Proof Competition): Choose a memory, it can be a core life defining moment or small fleeting one, & use it as the foundation to create a new brand.


A sunscreen brand inspired by the “motherly advice” given to children about protecting your skin in the sun. Allow us to give your darling mother a break and do the telling in this department. 

Make Waves is the mother you can carry in your bag asking you to “do better”.  Go outside, take better care of your skin, and be nice to our environments.